A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner's intended message. ... A logo should be able to be printed at any size and, in most cases, be effective without color. A great logo essentially boils down to two things: great concept and great execution.
Adobe Illustrator. The very best logo design software money can buy in 2019 is easily Adobe Illustrator. This is the software most professionals use, and with it you can create truly unique and impressive logos, and other marketing material.